For this campaign, the aim was to get Albertson’s and their brands established as a leader in fresh. The good news was that they already had some of the toughest standards for produce, however, they just don’t get credit for it. We set out to make a commercial where we showed their process in a chorograpghical way!
Director: Ezra Hurwitz / mssng peces
Editor: Arianna Tomasettig / Final Cut
Music: Butter Music and Sound
Behind the Fresh
