Overall
From concepting to delivery - I am one of the producers who help produce photoshoots, activations, and more, from sup to nuts. Our Audi team has helped the brand’s following consistently grow on Instagram from 8 million to 15.7 million followers.
AUDI SQ7 - EARLY BIRDS
A morning drive for others can be just another day, but that’s not the case for the SQ7. This powerful SUV adds beauty and excitement to every corner of the drive. The soft morning lighting will complement its sleek sporty angles, bringing a natural focus to its beasty stance. The elegant aesthetic celebrates its luxurious character.
Team: Photographer: Jake Stangel | Producer: Lexi Alaga | Senior Art Director: Gerardo Agbuya | Senior Copywriter: Jesse Wilks
AUDI Q3 - WELCOME TO THE A-LIST
The Q3 is the vehicle of choice for drivers who want to leave the dull and the mundane behind, and make the jump to a life full of modern luxury and excitement. To show off the Q3’s refined style and colorful personality, we’ll shoot it at a location that represents a level of creativity and sophistication, fit for an icon.
Team: Photographer: The Curtets | Producer: Lexi Alaga | Art Director: Taylor Dahl | Copywriter: Trevor Larson
AUDI Q7 - THE FUTURE OF ZEN
Entering the futuristic cockpit of a Q7 is like being transported into a refined, modern world of Zen. Using lights, fog, and other studio effects, we’ll cultivate an “other-worldly” level of sophistication that leaves the luxurious and tech-savvy Q7 feeling right at home.
Team: Photographer: The Curtets | Producer: Lexi Alaga | Art Director: Taylor Dahl | Copywriter: Trevor Larson
AUDI Q5 - THE NATURE OF TECHNOLOGY
The quattro opens doors. With it, drivers can reach spectacular places removed from the modern world. When a vehicle like the Q5 makes it to these remote locations, there’s a juxtaposition of natural majesty and sophisticated technology. With this shoot, we wanted to lean into that juxtaposition. We photographed the Q5 in Arizona and added a subtle technical element which played up the tension of tech vs. nature.
Team: Photographer: Webb Bland | Producer: Lexi Alaga | Art Director: Adam Zash | Copywriter: Mike Gallagher
AUDI e-tron - SUPER HERO’S LAIR
The e-tron is the latest superhero in the Audi cinematic universe. To capture that, we shot the e-tron on a set and added comic book esque illustrations over the images. From the first image to the last we told a linear story of our superhero entering its lair and recharging for its next epic adventure.
Team: Photographer: Webb Bland | Illustrator: Andrew Archer | Producer: Lexi Alaga | Art Director: Laura Dickie | Copywriter: Mike Gallagher
AUDI RS7 - ROOTED IN SPEED
The RS7 is an elegant sedan that’s packed with power. It’s a car forged from the molds of the race cars that came before it. For this shoot we celebrated the race heritage by throwing it back to the traditional race car illustrations of the 40’s and 50’s. We created a grid that started with a photograph of the RS7 and then progressively added illustrated elements from each frame until the last image we post was a fully illustrated photograph of the RS7.
Team: Photographer: Dave Burnet | Illustrator: Andrew Archer | Producer: Lexi Alaga | Art Director: Miranda Lee | Copywriter: Kinda Loughran
AUDI A3 - NOIR GOOD LOOKS
In this shoot, we were aiming for beauty, intrigue, and drama. While black and white images can veer towards evil or sinister, we wanted our film noir look to convey the sense of gritty glamour. It is the “dark side of glamour” and not the “beautiful side of evil.”
Team: Photographer: Dean Bradshaw | Producer: Lexi Alaga | Art Director: Adam Zash | Copywriter: Mike Gallagher
AUDI S4 - Urban Playground
To demonstrate how the S4 brings beauty in the everyday, we headed into an industrial space to create an amazing and unexpected playground. Our goal with this production was to transform mundane spaces into magical worlds.
Team: Photographer: Reuben Wu | Producer: Lexi Alaga | Art Director: Laura Dickie & Greggy Adriano | Copywriter: Kinda Loughran
