Frito Lay Variety Packs. A family favorite. Problem was, it was seen just as a ‘family’ thing and we wanted to expand our audience beyond that. So, we looked at the pack itself and discovered a whole lot of iconic snacks inside. Icons we ‘unboxed’ with the help of an iconic 90’s R&B hit and star we took to ridiculous new heights.
Director: Joseph Kahn / Supply & Demand
Editor: Chancler Haynes / Cosmo Street
Color: Dave Hussey / Company 3
VFX: Framestore
Music: Mike Monahan / Shakermaker
Mix + Sound Design: Barking Owl
Creative Director: Byron del Rosario
Creatives: Sally Hastings + Scot van den Driesen